2nd July 2020
Transporeon has been rewarded for its innovative design and branding strategy by the jury of the German Brand Award 2020, with a Gold award in the Excellent Brands– Logistics & & Infrastructure classification, and as Winner in the Excellence in Brand Strategy and Creation– Brand Design classification. The Brand Award recognises the years most innovative examples of brand name presence and creative campaigns.
Stephan Sieber, Chief Executive Officer (CEO) of Transporeon commented, “As an innovation leader in a fast-moving organisation environment, we understood that we needed an impactful rebranding that matches our ambition. The response to the new appearance and branding, developed in collaboration with design firm eobiont, shows that we got it. These newest awards are the icing on the cake.”
Natasha Adams, Chief Marketing Officer of Transporeon, included, “Our platform manages 70,000 transports daily, bringing us countless interactions with users the world over. Our identity plays a huge role in our marketing technique by making each interaction a constant, fresh and interesting brand experience.”
The branding style, introduced by Transporeon in 2019, now greets users of the Transport Market Monitor (TMM). The TMM is a powerful online service revealing the cost and capacity development of the European roadway transportation market. The service is provided by Tim Consult on the basis of transportation data of more than 1.8 million freight loads each year, processed by Transporeon, the European market leader for cloud-based platforms in transport logistics.
The TMM is readily available free of charge at the following link: