Vertical 9:16 aspect ratio (0.5652 ):.
Landscape 16:9 element ratio (1.78 ):.
Square 1:1 aspect ratio (1 ):.
Minimum: 640 x 360px.
Optimum: 1920 x 1080px.
Minimum: 360 x 360px.
Optimum: 1920 x 1920px.
Minimum: 360 x 640px.
Optimum: 1080 x 1920px.
LinkedIn is a strictly professional, B2B platform– qualities that set it apart from the majority of the social media environment. By LinkedIns own estimate, 97% of B2B marketers use the platform to support their material marketing efforts.
Couple that figure with the reality that approximately 88% of video online marketers report that video marketing offers a favorable ROI, and youll discover that a strong LinkedIn video strategy is a sound investment.
LinkedIn videos can reach potential customers, current clients, fans, decision-makers, and executives thinking about your business. Thats why comprehending how to format and craft them can end up being central to your overall content marketing technique.
Here is some insight about LinkedIn video specs and finest practices.
LinkedIn Video Specs
1. Call this advertisement (optional): Use up to 255 characters to call your video ad.
2. Initial text (optional): Use up to 600 characters for your introduction text.
3. Length: Three seconds to 30 minutes (Tip: most effective video ads are less than 15 seconds long).
4. Submit size: Between 75 KB and 200 MB.
5. Submit format: MP4.
6. Frame rate: Less than 30 FPS (frames per second).
7. Pixel and aspect ratio requirements:.
8. Note: Vertical aspect ratio videos will only be served to mobile gadgets that support a vertical video gamer, specifically app versions higher than Android 0.406.59 or iOS 9.14.268.9. Audio format: AAC or MPEG4.
10. Audio size: Less than 64KHz.
11. Video captions: must remain in SRT format.
12. Video thumbnail (optional):.
File format: JPG or PNG.
Optimum file size: 2 MB.
Suggestion: the aspect ratio and resolution of the video thumbnail and video should match.
13. Video headline: Use up to 70 characters to avoid truncation on many gadgets (200 max characters).
14. Location URL: All URLs should have the http:// or https:// prefix. Consume to 2,000 characters for the location link.
Do not utilize quote mark characters within the parameter settings to avoid technical errors with reaching your location URL if you include URL specifications for third-party tracking.
Even if risky characters are accepted, they may not be supported in all browsers. If your URL generates an error, copy whatever after the question mark into the URL and paste it into a URL encoder like this one:.
http://meyerweb.com/eric/tools/dencoder/.Then, copy your outcomes and change the original question string in the URL. This should solve the problem.
15. Call-to-action (CTA): Choose from readily available CTAs.
Front-load your crucial material in your videos. Try to get your most prescient details and eye-catching points the first 10 seconds of your video.
Specify your video project goal.
Every LinkedIn video campaign has an endgame, and if you wish to have the ability to track the effectiveness of your video marketing efforts on the platform, you need to comprehend what youre attempting to attain. The more comprehensive classification of your campaign goal is going to reflect a phase in the buyers journey: decision, consideration, or awareness.
Image Source: HubSpot.
Once youve established the general nature of your objective, you can start to focus on more specific goals with definitive, measurable metrics. LinkedIn even provides a list of possibilities by phase.
Include subtitles to your videos. In all possibility, a considerable portion of your audience will be mindlessly scrolling through their feeds and see your video without any noise– if they cant inform what your video is saying, it will be much easier to pass over.
Make your videos right away aesthetically attractive and interesting. In a comparable vein to the point above, this one plays on the reality that your audience will likely be scrolling through their feeds passively. You have a much better possibility of engaging them and recording their attention if you right away present compelling visuals.
LinkedIn Video Best Practices.
Image Source: LinkedIn.
Plan your content around your objective.
If youre seeking to spread awareness or assist in consideration, think about positioning yourself as an idea leader, sharing stories of client success, forecasting a more cohesive brand name identity, or informing brand name stories. If youre interested in producing conversions, try developing fast item demonstrations, previewing material like webinars, or offering information on upcoming occasions.
No matter what your supreme goal may be, take some time to research study what kind of content is best equipped to support it. Once you have an image of what you desire out of your video, take strides to make it stick out.
Craft your videos to record and maintain your viewers attention.
Social media users are constantly flooded with material. An average LinkedIn users feed can be a waterfall of compulsively ignorable videos, images, and posts. Take strides to immediately record their attention if you want your video to sign up with your followers and the LinkedIn community at large. Here are some pointers to guarantee you do simply that:.
Develop a video ad campaign around your favored goal.
As soon as you have an idea of the material you mean to produce, you can log into LinkedIns Campaign Manager, choose your preferred goal, and publish your material within its particular, customized video format.
Image Source: LinkedIn.
Each objective features corresponding quote approaches and metrics to finance your campaign and determine its success. If youre interested in driving brand name awareness, you would determine your success with site sees and pay based on expense per one thousand impressions. Or if youre trying to collect leads, you would determine by leads generated and bid by expense per click.
Ensure your sponsored material is detailed, pointed, and compels action.
Constantly consist of a detailed, meaningful description of the nature of your video in its heading and text. Once again, this is a matter of catching and maintaining the right attention for your material. It can likewise help offer your material context and fill in some blanks your video may not have the ability to cover.
Likewise, feature a clear, noticeable call to action, so interested audience members know how to proceed. Give links to landing pages, provide ways for them to obtain your marketing collateral, or take any other strides you may need to make sure that your material wasnt created fruitless.
Test, optimize, and regularly improve your videos.
Try A/B screening your videos with various lengths– see if your message can be conveyed more efficiently in less time. Try out various introductory text to see if you can record your audiences attention quicker with various language. Check out different content types totally– possibly various type of videos with differing tones, design, or instructions register more with your potential customers.
One way or another, put in the time to zero in on your ideal kind of material and the most reliable way you can package it.
A strong LinkedIn video can be a remarkable asset to your content marketing efforts, so it serves you to understand how to do them right. If you can create compelling content that fits the appropriate specs and is in keeping with the formats finest practices, you can efficiently reach your audience at any phase of their purchasers journey through the platform.
Keep in mind: Vertical element ratio videos will just be served to mobile devices that support a vertical video player, specifically app variations higher than Android 0.406.59 or iOS 9.14.268.9. A typical LinkedIn users feed can be a waterfall of compulsively ignorable videos, images, and posts. If you desire your video to register with your fans and the LinkedIn neighborhood at big, take strides to right away record their attention. It can also help provide your content context and fill in some blanks your video might not be able to cover.
Check out different material types completely– perhaps various kinds of videos with differing tones, style, or instructions register more with your prospects.
Specify your video project goal.
Plan your material around your goal.
Craft your videos to record and retain your viewers attention.
Create a video advertisement campaign around your favored goal.
Ensure your sponsored material is detailed, pointed, and obliges action.
Test, optimize, and consistently enhance your videos.
Optimize your videos period based on your objective. If youre seeking to gather brand name awareness or help with factor to consider, try to keep your video under 30 seconds. You have more flexibility to make your videos longer and more in-depth if youre interested in need generation.