Simply as consumers are getting used to social distancing, working from home, and browsing formerly ordinary tasks like purchasing groceries, services also require to adjust and discover various ways to keep in touch with consumers.
One thing is certain: no matter the scenario, where you are in the world or the type of company youre running, keeping clients engaged and notified is key to building trust and growing your organisation.
Without more ado, lets look at 4 ways to communicate with consumers when you cant fulfill face-to-face.
1. Utilize your website to keep consumers notified
Your customers worth vital updates. A basic yet reliable way to keep them notified is by making announcements and details prominent and quickly available on your site.
This helps to set expectations and also to reduce disappointment, problems or support tickets when your website isnt working or orders take longer to arrive to your customers doorstep.
Heres an example:
Another method to communicate updates or modifications to clients is through your FAQ section or page. If theres any new information your customers must be warned of or if theres any subject, concern or concern that keeps appearing in conversations with them, make sure to resolve them in your FAQ.
Take a look at this updated FAQ page from Ikea:
And heres another example from the Bergfreunde online store:
You may think that these little changes wont make much of the fact however a difference is clients will value you being honest and in advance.
2. Reach out through email
Are you hosting a webinar or a live demo to describe the advantages of your services or product, and how it can assist them to be better at what they do? Want to let customers learn about an upcoming modification to your site or service, or a great promo they should benefit from? Curious to understand what they think of your recently launched online course?
Just connect through email. Its such an easy, affordable and effective method to inform, educate, delight and communicate with customers.
If youre not yet using e-mail to stay in touch and build a relationship with your visitors and clients, theres no better time to begin. The list below resources are loaded with ideas and examples to assist you make the most of email marketing:
Simply make sure to:
Get their permission prior to sending any email interaction.
Use a customised email address that matches your company and domain name so your consumers understand youre a reliable and expert business.
3. Engage on social networks
Social network is a fantastic medium to use to interact with customers when you cant satisfy in person. Since your audience currently invests great deals of time on popular social networks like Facebook, Twitter, Pinterest and Instagram, you d best exist, interesting and active.
Its the best location to share news and updates, how-to educational content as well as any promos youre working on your website. Some social media networks like Facebook likewise give you the alternative to host live videos and Q&As where you can even more engage with your customers and answer any concerns they might have.
Simply make certain youre using the right channels where your customers take pleasure in hanging out online. Here are some suggestions to help you decide which social platforms your company should be on
4. Use video conferencing to interact in real-time
Wanting to move your service online and host classes in real-time or deal assessments through video? Want to demo a product or feature so potential customers can get a much better understanding of how it works and the worth you provide? Need to provide support to a consumer who does not understand how to utilize your product?
Video conferencing is always an excellent alternative for situations when you cant fulfill clients face-to-face. It can help humanise your organisation and let customers understand that youre dedicated to serving them no matter the circumstance or where you are in the world.
You can take benefit of the Zoom widget to hold remote video meetings in real-time with your consumers if youre using the 123 Reg Website Builder. This gives you a easy and quick method to sell services online, talk with your clients, and supply support and assistance whenever they need it.
To take benefit of the Zoom widget, make sure to first get a Zoom membership.
Your audience wishes to remain educated and engaged whether you can satisfy them in person or not. Make sure you take benefit of all the methods to stay linked with your consumers so they understand youre readily available and easy to reach whenever they need to.
Desire to let clients understand about an upcoming modification to your website or service, or a great promotion they should take advantage of? Curious to understand what they think about your freshly released online course?
Looking to move your company online and host classes in real-time or offer consultations via video? Want to demo a product or feature so potential customers can get a better understanding of how it works and the worth you provide? Need to provide assistance to a consumer who doesnt understand how to utilize your item?