The FAQ page on your website is one of the most important pages and is frequently visited by customers and users interested in your product or service. This is because it provides answers to some of the questions that most users can have.
What that means is that your FAQ page needs to be well-drafted by learning some FAQ best practices, and you also need to know how to make the page more effective for both the business and the customers. This guide gives you a few tips you can use to put together an effective FAQ page.
Why do you need an FAQ page?
An FAQ page is basically a collection of answers to your customers’ most common queries. It is an important page aimed at clarifying procedures or uncertainties on a customer’s part or potential customer. For example, if you have an eCommerce shop, your customer would want to know whether they can exchange or return their product. If they can’t find that information, you’ll not only see it in your metrics & KPIs, but also in your sales down the line.
However, apart from assisting the user, the FAQ is also important for the business as you do not want your support team burdened with basic questions, and you can also use it to drive sales.
How to put together an effective FAQ page
Research & then draft your questions
This may sound trivial, but it’s not. Most people consider the FAQ section to be a necessary but not an important page, and so they just sample some questions or even copy-paste from others. Others draft questions that they imagine customers will want to know, but this only leads to the page not been helpful.
To draft effective questions, gather real information on the kind of queries that your target audience usually has. You can ask your support team the kind of questions they often get, and you can also review support emails and other records.
Keep SEO in mind
Google loves FAQs, and so you need to draft your FAQ page in a way that boosts your business in the SERPs. You can provide sufficient information while using some of your main keywords, making it easy for potential customers to find your business.
Handle any business hindrances
Some potential customers are always going to have various concerns about your business. These may be in terms of cost, lack of money-back guarantee/ returns, reputation, or any other issue. The FAQ section provides a good opportunity to answer any sales objections and persuade cautious buyers.
Create links to your main pages
While drafting your FAQs, you can take advantage of that opportunity to provide links to other main pages that can provide more information or need a boost in traffic. This can be done by including links in a part of the answer or directing users to get more information on that particular issue. This can boost your traffic as well as sales.
Keep Your FAQs Current
After drafting your FAQ, you will still encounter more questions that customers ask but are not part of your FAQ. Adding such questions increases the value of your FAQ by addressing current issues. Check the links for relevancy too, and do not forget to delete questions and answers that are no longer relevant.
Now over to you…
Have you created a FAQ for your business before? Please share your experience, as well as some pointers on how to create an effective one.